Dr John Tantillo – The Principles of Marketing (No Tools, Just Psychology)

Podcasts Archive - Fridge Magazine

In this episode of FridgeCast, we drive into the true phycological principles that drive our society and should be at the heart of any great marketing. So for this episode, we have applied research psychologist, author of People Buy Brands Not Companies & Fridge Branding editor, Dr John Tantillo (@marketingdoctor).

Dr John Tantillo (JT) Tantillo is known as “The Marketing Doctor” and is known for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs.

This is one wild ride of a chat with JT where we go through everything building blocks of marketing. No getting involved in the latest app, just pure marketing psychology, and principles. We touch on everything from the ‘market research’ of today, how to build a brand customers connect with and how to turn ‘features in benefits’ and much more. .

Keep it Cool!

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Show Links

Split testing via Crowdsourcing

John Tantillo’s book People Buy Brands Not Companies

JT’s recent articles on:

• The lessons we can learn from Apple’s iWatch,
• What we can learn as marketers (or not) from Donald Trump and his political campaign,
• & JT’s articles on Fridge.

Connect with The Marketing Doctor:
http://johntantillo.com/ | @marketingdoctor

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Show Notes

Coming Soon…

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Thank you for listening. I look forward to catching you on another episode of FridgeCast.

Keep it cool!

Henry

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