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Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht
Manage episode 433866571 series 3555563
Вміст надано John Tyreman. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією John Tyreman або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How intentional are you with your podcast?
Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.
Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:
- Introduction (0:00)
- The decision to launch a podcast (2:37)
- How the show has evolved over the last 4 years (8:42)
- Promoting podcast content (13:40)
- Re-publishing older episodes and other experiments (17:35)
- Improving attribution and podcasting ROI (24:03)
- The power of celebrating others (29:04)
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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