HubSpot’s Jonathan Barshop on Podcast Growth and Doing Video Right

Podcast Perspectives

In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative products. The network has greatly expanded over the last two years, today boasting dozens of shows and millions of monthly downloads.

One of the players helping the network’s meteoric growth is Sr. Growth Marketer Jonathan Barshop. On Twitter, Jonathan constantly shares the ways he’s growing the shows on the HubSpot Podcast Network– from relatively novel approaches like listener giveaways to tried-and-true cross-promotional strategies.

On this episode Jonathan and I get deep into how he’s thinking about podcast growth. We also spend some time chatting about video podcasting, an area where HubSpot is seeing a lot of success.

To find more from Jonathan you can follow him on Twitter @bar5hop, where he shares some incredibly useful insights on podcast growth.

I’m on all the socials @JeffUmbro

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To find more about The Podglomerate:

Show Page: https://listen.podglomerate.com/show/podcast-perspectives/

Transcript: https://listen.podglomerate.com/show/podcast-perspectives/hubspots-jonathan-barshop-on-podcast-growth-and-doing-video-right/

YouTube: https://www.youtube.com/watch?v=TW_vh0dp7LM

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