#23 - Mark Lockyer - Commercial Director of Sampling Innovations - The future of sampling in a sustainable world.

Pocket Mentors Podcast

From an early age Mark admired his father and what he had created; with that in mind, he knew that business was always going to be for him. His latter years in education had a focus on Business Studies and culminated in a degree at Loughborough University and a years placement with Vauxhall. It was here he really nurtured his love for Marketing. After a few years working within telecoms and creating value adding offers for consumers, he was offered the opportunity to join his father and brother at Sampling Innovations. A business at the time which provided sampling solutions to brands and retailers by forming partnerships and subcontracting with 3rd party manufacturers. Now a 2nd Generation business, family members are still firmly involved in the business; however, he's since joined forces with a partner from Spain to create Sampling Innovations Europe and provide it's own manufacturing capabilities. I talk with Mark about this journey, the ups and downs, we discuss sampling options available, sustainability and the challenges and opportunities that Brexit has presented. Sampling Innovations Europe deliver full service sampling solutions for fragrance, beauty and personal care brands. With offices in London, Barcelona and Paris, their professional and pro-active team of experts ensure brands gain maximum return on investment from any sampling campaign. Their wide range of sampling formats include sachets, vials, fragrance & make-up labels, miniature tubes and bottles. All options customized to suit any brand, their ethos and values, their product, target audience and budget!