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PlayAbly Podcast 14 - Gamification Everywhere: Lessons from Temu and Beyond
Manage episode 454719442 series 3603400
In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights.
We discuss the psychology behind gamified experiences, their widespread impact across industries—from eCommerce gamification to airline loyalty programs—and actionable steps brands can take to start integrating gamification in ecommerce today. Whether you’re new to gamification or looking to refine your approach, this episode is packed with insights you won’t want to miss.
Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.
At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.
Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here). Learn more at playably.ai
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
23 епізодів
Manage episode 454719442 series 3603400
In this episode of the Playably Podcast, we sit down with CEO and founder John Cheng to deconstruct how gamification has become a cornerstone for global success stories like Temu. From interactive spinners and loyalty programs to personalized engagement strategies, we explore how brands are using gamification to hook customers, drive loyalty, and gather invaluable insights.
We discuss the psychology behind gamified experiences, their widespread impact across industries—from eCommerce gamification to airline loyalty programs—and actionable steps brands can take to start integrating gamification in ecommerce today. Whether you’re new to gamification or looking to refine your approach, this episode is packed with insights you won’t want to miss.
Welcome to the PlayAbly Podcast, where we dive into the art and science of gamification, customer engagement, and driving conversions.
At PlayAbly, we turn passive audiences into active customers through shoppable games and playable experiences that transform how brands connect with their customers. Book your free demo here.
Thanks for tuning in to the PlayAbly Podcast! Ready to engage your customers like never before? PlayAbly creates branded Shoppable Games that drive results. Don’t forget, mention the podcast during your free demo, and get $500 off (book here). Learn more at playably.ai
Get Your First Month of PlayAbly free when you mention this Podcast during your free PlayAbly Demo - learn how gamification can improve your ecommerce shop at www.playably.ai
23 епізодів
Усі епізоди
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1 PlayAbly Podcast Episode 22: How Tariffs Are Reshaping E-Commerce: Strategies for Staying Competitive 25:05
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1 PlayAbly Podcast Episode 21: Gamifying Growth – How Playfield Created a Viral DTC Brand with Engagement & Community 21:06
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1 PlayAbly Podcast Episode 20: Designing Play: Why Every Brand Needs a Game Designer (and What Makes a Game Great!) 22:17
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1 PlayAbly Podcast Episode 19: NRF 2025 Recap: How Playably Stood Out and What’s Next for Retail 22:10
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1 PlayAbly Podcast Episode 17: From Monopoly to McDonald’s: What Board Games Teach Us About Customer Engagement 24:37
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1 PlayAbly Podcast Episode 15: Gamification, Taylor Swift, and the Eras of E-Commerce: How to Build a Brand Fans Love 16:28
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1 PlayAbly Podcast Episode 13: Crafting the Perfect Interactive Experience with PlayAbly’s Head of UX 18:27
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1 PlayAbly Podcast Episode 12: How AI and Personalization are Transforming E-commerce: Insights from Playably CEO John Cheng 14:42
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