#168: The Power of Your Google Business Card: Mastering Your Personal Brand on Google | Jason Barnard

Play Big Faster Podcast

In this insightful episode of the Play Big Faster Podcast, host Scherrie L. Prince talks with Jason Barnard, CEO of CaliCube, about the critical importance of managing your personal brand on Google.

Transitioning from a voice actor to an SEO expert, Jason underscores the necessity of controlling your digital footprint and offers actionable advice on how to optimize online content for Google's algorithms. He discusses the value of a personal website, strategies for platform consistency, and the significance of Google's knowledge panel in establishing a credible online presence.

Jason also covers the role of AI in personal branding and provides practical resources through CaliCube to aid individuals and businesses in enhancing their digital visibility.

Tune in to discover how to treat Google as your digital business card, boost conversion rates, and effectively present your professional expertise to potential clients.

// TIMESTAMPS

00:00 Introduction: The Importance of Your Google Business Card

00:18 Welcome to the Play Big Faster Podcast

00:36 Meet Our Guest: Jason Barnard

01:30 The Journey from Voice Actor to SEO Specialist

02:41 Understanding SEO and Your Digital Footprint

04:39 The Role of Your Website in SEO

06:12 Onsite vs. Offsite SEO: A Balanced Approach

07:38 Educating the Algorithm: Consistency is Key

08:42 The Importance of Consistency Across Platforms

09:08 Adapting Content for Different Platforms

10:27 Measuring Success and Google Rankings

11:50 The Timeline for Building Trust with Google

14:07 Google's Relationship with YouTube and Other Platforms

15:43 Starting with CaliCube: Free Resources and Services

16:05 The Future of Personal Branding in the Age of AI

17:29 Final Advice for Entrepreneurs and Small Businesses