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The Customer Story | Ian Garlic
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Ian Garlic is the Founder of STORYCREWS.COM and Video Case Story, both of which harness the power of video storytelling. He built his career in video marketing and consults service-based clients on how to use SEO and storytelling for customer engagement. Ian also hosts the Garlic Marketing Show podcast, blogs, and speaks at events to share his expertise.
In this episode…Storytelling is the beating heart of marketing and sales. Since all products involve people, tapping into humanity is always a safe bet. More specifically, it can be the missing catalyst to strengthen the connection between you and your audience. However, storytelling is a complicated art that requires knowledge and practice to perform correctly. In this episode of the Pixel Retentive Podcast, Carl Cleanthes and Ross Ciuppa talk with Ian Garlic about the power of storytelling and how it appeals to the customer.
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