Episode 100 - Matt Michel -The Art of Positive Pricing

Pipeline to Profitability Podcast

Pipeline to Profitability Podcast welcomes Matt Michel to episode 100, Matt is the founder and past Chairman, CEO, and president of Service Nation Inc., which operates the Service Roundtable (the world’s largest business alliance for service contractors), the Service Nation Alliance best practices group & the Service World Expo (trade show and conference for residential contractors). Matt has received numerous professional awards. He is the youngest person ever to be inducted into the Contracting Business Hall of Fame.

Contracting Business Magazine named Matt one of the “22 most influential people in the history of the HVACR industry.” As well one of the “18 most influential people in the history of the plumbing industries.” Matt is the only person to appear on both lists. In addition, the Air Conditioning NEWS named him one of the “top five business advisors in the HVAC industry.”

A popular writer, Matt is published more than 50 times per year as a featured columnist for

Contracting Business Mag-azine, Contractor Magazine, Plumbing & Mechanical Magazine, and Southern PHC Magazine. Today, Matt is a writer, speaker, and rancher. He is the author of the bestselling book, Contractor Stories and is re-searching a book on the emotional side of selling a business.

Matt can be reached by email at [e-mail] or by phone at 214.995.8889.

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Welcome to "Pipeline to Profitability"! In this episode, Alan sits down with industry veteran Matt and Michele to delve into their wealth of experience and insights. Join us as Matt shares his journey from an engineer in the ice industry to a marketing powerhouse, and his role in growing Service Roundtable into the world's largest contractor alliance.

Learn about the crucial elements of pricing strategies, including the importance of flat rate pricing, margin pricing, and the concept of loss leaders. Discover how contractors can overcome common pricing challenges and the significance of understanding financials to ensure business success. Matt also provides valuable advice on handling price complaints and the emotional aspects of selling a business.

Don't miss this opportunity to gain actionable tips and learn from the stories of seasoned professionals. Whether you're a contractor looking to improve your pricing strategy or someone interested in the nuances of running a successful service business, this episode is packed with valuable insights to help you on your journey to profitability.