Sophia Matveeva

Pioneers and Pathfinders

Today’s guest is helping people understand technology concepts and jargon so that they can succeed in the digital age. Sophia Matveeva is the founder and CEO of Tech for Non-Techies, an education and executive coaching company that was inspired by her previous experience starting a tech company and struggling to communicate with developers. Through this education platform, business leaders—including legal professionals—can learn more about technology, entrepreneurship, and career success, without having to learn how to code. In addition to her work at Tech for Non-Techies, Sophia is a startup mentor at the Chicago Booth Polsky Center of Entrepreneurship, and has advised leading accelerators, including Chicago Booth’s New Venture Challenge and the Techstars x Blackstone Launchpad. She also sits on the advisory board to Riviter, which uses AI to predict consumer trends for the world’s biggest brands. Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian, and Forbes, writing on entrepreneurship and technology, and she hosts the Tech for Non-Techies podcast. She has also guest lectured at the University of Chicago, London Business School, and Oxford University. In our wide-ranging discussion, Sophia talks about the origins and objectives of Tech for Non-Techies, perfectionism versus flexibility in the legal world, the readership of her tech blog, and allowing time for curiosity.