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Rewind - Ray Carbonell | Raising Your Digital Profile
Manage episode 398455039 series 3262645
Вміст надано Steffen Horst and Dave Antil. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Steffen Horst and Dave Antil або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.
They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of top-notch new employees.
But they don’t focus on building the brand. Today’s consumers want a more personal connection, and that means building up the online profile of key executives.
We talk about the strategies they implement for their clients, including…
- The top 5+ social networks for creating thought leaders from the ground up
- Why helping executives build an individual brand actually increases retention
- How to use social media to create an exponential boost in audience engagement
- What to include in your online bios – and what to leave out
- And more
205 епізодів
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