The Dark Side of Performance

People vs Algorithms

Вміст надано Troy Young, Brian Morrissey, Alex Schleifer, Troy Young, Brian Morrissey, and Alex Schleifer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Troy Young, Brian Morrissey, Alex Schleifer, Troy Young, Brian Morrissey, and Alex Schleifer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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This week, we’re joined by Joe Marchese, operating and build partner at Human Ventures and veteran media exec. We discuss why the obsession with performance marketing has created incentives for many intermediaries to focus on giving the appearance of being responsible for a sale rather than actually contributing to the sale, and how that’s led to short-term approaches that skips the basics of building lasting brands. Plus: What the meting of Kamala Harris says about the direction of news and political campaigns, why Netflix points to a shrinking TV ad market and the perils of operating content and commerce businesses as part of one company.

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00:00 Introduction
06:09 Netflix vs. Apple TV: The Future of Streaming
16:51 The Meme Election
24:42 The Role of AI in Media and Advertising
35:59 The Evolution of Content Creation Tools
38:07 The Cookiepocalypse and Ad Tech Cynicism
40:31 Performance Media and Brand Building
44:37 Content and Commerce: The Houdinki Case Study
51:32 The Future of Digital Media and Monetization
58:56 Media Investments and Optimism
01:01:00 Good Product

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