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Growth Product Management – reshaping marketing & sales acceleration (with Jaroslav Tran)
Manage episode 377048913 series 2817979
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In the fifth episode of Season 2, we sit down with Jaroslav Tran, Growth Product Manager at Productboard, to talk about why many companies are turning to product-led growth to help secure more customers. We also take a closer look at why product teams in general have become so important to marketing and sales acceleration.
Customer needs are rapidly evolving. These days, a lot more users want to try products before agreeing to buy, Jaroslav explains, making the role of growth engineers a vital part of the go-to-market process. He talks about what specific skills people interested in going into Growth should have, including experience with productizing as well as a keen interest in experimentation and data. Growth, Jaroslav points out, is still a relatively new and unshaped role, giving these teams many opportunities to help make a big impact on a company’s business strategy.
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