#52 - From Digital Marketing to Commercial Real Estate Investing with Merrick Lee

Path To Passive: Real Estate Investing For Technology Professionals

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In this episode of Path to Passive, we chat with Merrick, a tech professional who transitioned into real estate investing. He shares his journey, starting from a curiosity about how people own large buildings, inspired by watching shows like Love It or List It, to becoming a multifamily real estate investor. Merrick highlights the importance of learning from others in the industry, taking classes, and talking to professionals to build confidence. He explains how real estate is similar to digital marketing, focusing on attracting tenants and investors while adding value to properties.
This episode is packed with advice for tech professionals considering real estate as a way to build passive income while balancing a busy career.
Merrick embarked on his professional journey as a Digital Marketing expert, amassing over 12 years of experience in pioneering technological innovations. With a keen interest in the dynamic realm of Real Estate, Merrick ventured into partnering with top operators, property management companies and brokerage firms where he’s able to create valuable returns for his investors through multifamily purchases. Merrick is deeply committed to giving back to the community and supporting charitable causes that align with his values. He believes in using his success to make a positive impact on the lives of others and strives to create meaningful change through philanthropy and social responsibility.
Connect with Merrick:
Website
https://lovecapitalpartners.com
https://merricklee.com/
IG - https://www.instagram.com/merrickleejr/
LinkedIn - https://www.linkedin.com/in/merricklee/
Episode highlights:
(0:00) Intro
(2:00) Inspiration from HGTV and interest in multifamily real estate
(3:06) Discovering multifamily syndication and realizing its potential
(6:52) Role of property management in maintaining buildings and accountability
(7:30) Balancing tenant satisfaction and raising rents to increase income
(10:26) Merrick’s "aha" moment: Confidence built from talking to professionals
(16:29) His experience in digital marketing and its relevance in real estate
(23:01) Choosing southern states for real estate investments
(26:56) Overcoming financial limiting beliefs and mindset shifts in real estate
(32:00) Importance of mentorship in accelerating real estate learning
(34:53) Ideal investors: Seeking people with disposable income and shared values
(37:52) Outro
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For more resources and guides, check these out:

• Investor 101 https://www.aritacapital.com/investor-101-resource/#
• Due Diligence Resource https://www.aritacapital.com/dd-checklist-resource/

If you want to learn more, reach out at:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/aritasteven/

IG: https://www.instagram.com/the.real.arita