#158 Pricing Effectively Based On Your Efficiency

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

Join John and Jack as they break down the do’s and don’ts of strategic pricing and why gross profit matters more than gross margin. They’ll also chat about handling discounts, boosting inside sales, and training your team to hit those numbers. Plus, hear about their crazy year-over-year growth and their open book management style. Tune in for some real talk on making your service business thrive!
Wilson Companies just wrapped up the year in the low $20M range, and they couldn’t be more pumped. Most of the industry didn’t see the same level of success this year, so it’s an incredible achievement.
A SPECIAL THANKS TO SERVICE SCALERS

When you think about who helped make it happen, Service Scalers is right at the top of the list. Wilson has been working with them for a couple of years now, and they’ve delivered best-in-class SEO, PPC, and dominated LSA and GMB marketing for the company. Service Scalers has been a critical partner in driving Wilson’s impressive 46% year-over-year growth.

Looking ahead to next year, Wilson is aiming for the low $30M range. Service Scalers will remain one of their most strategic partners, helping them stay ahead of AI trends, keeping their SEO sharp, and ensuring they stay at the top—exactly where they want to be.

Huge thanks to Sam and his team at Service Scalers. If you’re looking to level up, check out ServiceScalers.com
A SPECIAL THANKS TO HATCH

Turn communication into conversion with Hatch and its AI Agents, ready to handle follow-ups, reminders, email blasts, and more for your home service business. Save employee hours and book more leads with the power of Hatch.
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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

Розділи

1. Introduction (00:00:00)

2. Reflecting on Recent Successes (00:01:19)

3. Budgeting for Growth (00:02:46)

4. Challenges in Plumbing - Pricing (00:05:14)

5. Determining Hourly Rates (00:07:21)

6. Dynamic Pricing Strategies (00:12:44)

7. Understanding Gross Profit and Pricing (00:18:33)

8. Commission Structures and Performance Pay (00:23:20)

9. Open Book Management (00:32:05)

10. Conclusion (00:41:33)