The Art of Becoming the Go-To Expert | Mini Episode | Ep 47

OWN YOUR BRAND SHOW with Victoria Odekomaya

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What if honing in on your niche could be the game-changer for attracting clients who are ready and willing to invest in your business? In this episode, we’re diving into how refining your strategy by truly understanding your audience’s needs can make all the difference. With today’s economy making people extra cautious about where they spend, it’s crucial to position yourself as the go-to expert. We’ll cover practical tips on shaping offers that speak directly to your audience’s pain points, making your solutions not just helpful, but irresistible.

We’re talking all about strategic client attraction—how to optimize your offers and keep your audience engaged. Knowing the ins and outs of who you’re serving (yep, down to what makes them tick!) is key to creating offers that hit home. Plus, we’ll chat about using low-ticket items to build trust and nurture relationships over time. Through real-life stories of business wins, you’ll walk away with a clear understanding of how to fine-tune your strategies to connect with clients who get your value. Whether you’re looking to refresh your approach or just getting started, this episode is packed with actionable insights to help you grow, even when times are tough.

//ABOUT
Victoria Odekomaya is a Nigerian American and former drug research scientist turned brand and marketing expert. Through her Creative Agency, LiMStudios, she specializes in brand photography, video creation, and strategic marketing. Victoria's mission is to empower female entrepreneurs to be SEEN, KNOWN, and HEARD, enhancing their visual presence and attracting their ideal customers to build a BANKABLE PERSONAL BRAND. Victoria's scientific background has honed her analytical thinking, attention to detail, and problem-solving skills, which she integrates into her branding strategies. Her 23-year journey to U.S. citizenship reflects the perseverance female entrepreneurs need to overcome challenges in branding and marketing. This fuels her dedication to empower women to achieve their entrepreneurial dreams.

In 2022, Victoria launched the BOSS LADIES CAMPAIGN, giving participants a celebrity photoshoot experience to enhance their confidence and brand visibility. The campaign promotes these women through features in BOSS LADIES magazine, appearances on Victoria's 'OWN YOUR BRAND SHOW', and recognition at the BOSS LADIES GALA. The gala not only celebrates women but also raises funds for local non-profits, so far raising $19,000+ for Dove Recovery House for Women and PINK RIBBON CONNECTION.

For sponsorship/business inquiries, visit https://mtr.bio/limstudios or email [e-mail].

Розділи

1. Attracting New Clients Through Niche Narrowing (00:00:00)

2. Strategies to Attract Clients Today (00:03:55)

3. Effective Client Attraction Strategies (00:12:03)