18. Map Your Client Journey So Buyers Upgrade Instead of Ghosting

Overflow Funnels

In this episode of the Overflow Funnel Podcast, Stine discusses the importance of having a well-structured offer suite that guides clients through a seamless journey. She introduces her offer suite flow chart framework, which consists of five stages: awareness, entry, core, premium, and legacy. Stine emphasizes the need for clarity in the client journey to prevent drop-offs and maximize revenue. She provides actionable steps for listeners to map their offers and identify gaps in their current strategies, ultimately aiming to create a more profitable and cohesive business model.

Takeaways
Most business owners create offers like a buffet, leading to client drop-off.
A guided journey helps clients know their next steps.
The five stages of a profitable offer suite are awareness, entry, core, premium, and legacy.
Entry offers should be low-ticket to ease clients into the journey.
Identifying gaps in your offer suite can reveal untapped revenue.
Clients need clear upgrade paths to stay engaged.
Mapping your offers can help spot leaks in your sales funnel.
A legacy offer keeps clients connected long-term.
Action steps include writing down current offers in each category.
Refining the flow of your offers leads to a more seamless experience.
Chapters
00:00 Introduction to Offer Flow Issues
03:10 Understanding the Offer Suite Framework
06:05 The Five Stages of a Profitable Offer Suite
09:07 Action Steps to Map Your Offers
12:09 Identifying Gaps and Opportunities
13:58 Conclusion and Next Steps
👉 Grab the free training + workbook here: https://www.stineandersson.com/offer
Perfect for established coaches and service providers who already have offers and revenue, but want to scale without hustling harder.

📌 Links & Resources:
→ Join the free Overflow Content Channel on Telegram
→ Take the Overflow Quiz to learn what your funnel needs right now
→ DM me on Instagram: @stine.andersson.co