It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Вміст надано Outside In with Charles Trevail. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Outside In with Charles Trevail або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Amanda Hesser, Co-CEO, Food52: Food connects us to everything
MP3•Головна епізоду
Manage episode 342334652 series 1335596
Вміст надано Outside In with Charles Trevail. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Outside In with Charles Trevail або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In 2009, Amanda Hesser and Merrill Stubbs left their jobs as food editors and writers at The New York Times to start a website and company called Food52. They saw how Americans’ relationship with food was changing: food was no longer a niche interest, but a core part of people’s identities that connected them to every aspect of life. The founders saw an opportunity to use technology and the internet to bring people together around food, a site where everyday home cooks could find everything in one place, from recipes to cooking advice to where to find the perfect set of nesting mixing bowls. A decade later, Food52 has been recognized as one of the world’s most innovative companies, with three brands (so far) in its portfolio, a media content arm that reaches millions of loyal users per month, and a multi-million dollar e-commerce business that sells kitchen wares, home goods and decor, furniture, bedding, and more. Amanda Hesser, Co-CEO of Food52, joins the podcast to talk about the company’s natural progression -- not perceived expansion! -- from food into all aspects of the home, and how she and her team have built a brand that’s genuine, soulful, and “for people who see food at the center of a well-lived life.” Listen to this episode to learn: • The value of content to build an emotional connection to and loyalty with users; and how building that trust allows Food52’s e-commerce business to move in different directions • How Food52 has found success in cultivating long-term relationships with its community and continually evolving as its audience (and the world) changes • The cultural impact of celebrity chefs in the United States and their role in making food more accessible, interesting, and fun to a broader audience • How Amanda’s background in media and journalism was great training for being a successful founder and entrepreneur • How Food52 has expanded its product offerings with three brands: its own Five Two kitchen goods brand; Schoolhouse, a lighting and lifestyle goods company; and Dansk, the Scandinavian-inspired heritage cookware brand • Why Food52’s new office headquarters in the Brooklyn Navy Yard will be an expression of the brand and a place for its community, employees, and partners to gather, create, and connect
…
continue reading
40 епізодів
MP3•Головна епізоду
Manage episode 342334652 series 1335596
Вміст надано Outside In with Charles Trevail. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Outside In with Charles Trevail або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In 2009, Amanda Hesser and Merrill Stubbs left their jobs as food editors and writers at The New York Times to start a website and company called Food52. They saw how Americans’ relationship with food was changing: food was no longer a niche interest, but a core part of people’s identities that connected them to every aspect of life. The founders saw an opportunity to use technology and the internet to bring people together around food, a site where everyday home cooks could find everything in one place, from recipes to cooking advice to where to find the perfect set of nesting mixing bowls. A decade later, Food52 has been recognized as one of the world’s most innovative companies, with three brands (so far) in its portfolio, a media content arm that reaches millions of loyal users per month, and a multi-million dollar e-commerce business that sells kitchen wares, home goods and decor, furniture, bedding, and more. Amanda Hesser, Co-CEO of Food52, joins the podcast to talk about the company’s natural progression -- not perceived expansion! -- from food into all aspects of the home, and how she and her team have built a brand that’s genuine, soulful, and “for people who see food at the center of a well-lived life.” Listen to this episode to learn: • The value of content to build an emotional connection to and loyalty with users; and how building that trust allows Food52’s e-commerce business to move in different directions • How Food52 has found success in cultivating long-term relationships with its community and continually evolving as its audience (and the world) changes • The cultural impact of celebrity chefs in the United States and their role in making food more accessible, interesting, and fun to a broader audience • How Amanda’s background in media and journalism was great training for being a successful founder and entrepreneur • How Food52 has expanded its product offerings with three brands: its own Five Two kitchen goods brand; Schoolhouse, a lighting and lifestyle goods company; and Dansk, the Scandinavian-inspired heritage cookware brand • Why Food52’s new office headquarters in the Brooklyn Navy Yard will be an expression of the brand and a place for its community, employees, and partners to gather, create, and connect
…
continue reading
40 епізодів
Усі епізоди
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