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122 - Advanced TV Advertising Implementation
Manage episode 234407539 series 1315591
TV channels need to implement advanced advertising to increase their ad revenue. The advanced TV advertising possibilities deliver the reach of TV and the targeting of digital using today’s distribution methods – Over-the-Air, Cable, Satellite, and OTT. Implementing the available advancements in TV advertising can be done without rebuilding a TV channel’s operations and without converting to Next Gen TV (ATSC 3.0). Listen to this session to discover new advanced TV advertising options and ways to implement them on traditional and OTT systems.
Topics Covered:
What is Advanced TV Advertising?
Who Needs Advanced TV Advertising Solutions?
Fundamental Components of Advanced TV Advertising
Advanced TV Advertising Industry Standards
Advanced TV Advertising Distribution Platforms
Key Requirements for Advanced TV Advertising
Cable, Broadcast Network, and Local Advertising Differences
Required Advanced TV Advertising System Changes
Advanced TV Advertising Setup Time
How Advanced TV Advertising can be Measured
TV Advertising Privacy
Advertising and ATSC 3.0
32 епізодів
Manage episode 234407539 series 1315591
TV channels need to implement advanced advertising to increase their ad revenue. The advanced TV advertising possibilities deliver the reach of TV and the targeting of digital using today’s distribution methods – Over-the-Air, Cable, Satellite, and OTT. Implementing the available advancements in TV advertising can be done without rebuilding a TV channel’s operations and without converting to Next Gen TV (ATSC 3.0). Listen to this session to discover new advanced TV advertising options and ways to implement them on traditional and OTT systems.
Topics Covered:
What is Advanced TV Advertising?
Who Needs Advanced TV Advertising Solutions?
Fundamental Components of Advanced TV Advertising
Advanced TV Advertising Industry Standards
Advanced TV Advertising Distribution Platforms
Key Requirements for Advanced TV Advertising
Cable, Broadcast Network, and Local Advertising Differences
Required Advanced TV Advertising System Changes
Advanced TV Advertising Setup Time
How Advanced TV Advertising can be Measured
TV Advertising Privacy
Advertising and ATSC 3.0
32 епізодів
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