Ep 65. Young Folks Digital | Greenwashing vs. Authentic Marketing, Knowing When to DIY and When to Outsource, the Hidden Costs of Being a 'Good Business', and How Purpose-Led Brands Master their Marketing

One Wild Ride with Pru Chapman

Erin Morris is the Founder of Young Folks Digital, a B Corp Certified Marketing Agency specialising in helping grow brands that are solving today's problems for a better tomorrow. They understand the power of marketing and are committed to using that force for the power of good. By only working with conscious companies, they’ve become specialists at connecting with the conscious consumer and their client list includes Oxfam, Biopack, Monash University and even Owners Collective. In this episode we explore messaging and marketing for purpose-led brands as well as how to avoid greenwashing and make your own marketing authentic to you.

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