VIRES 009: John Cooper interview on shifting from Sales to Service

On The Rise with Braden Wheatcroft

Do you know where your next client is coming from?

This is a question that every real estate professional has to answer on a daily basis. Which is why so much of the industry training is focused on Lead Generation. Unfortunately, at times that can trap us in a transactional state of mind, that has a short-term focus in our business. Can you build a thriving business that brings results today while having a long-term focus?

This weeks guest on the Vancouver Island Real Estate Show is RE/MAX of Nanaimo REALTOR®, John Cooper. We will be discussing the challenges he faced when he was an upstart agent in 2008, what the lifetime value of a client means to him, and how he’s used Agency as a foundation for his business - even when it means leaving money on the table.

About John Cooper:

John has always been driven to lead a unique and inspired life; to explore new trails, and to help others achieve things they didn’t think were possible. A born entrepreneur and a natural leader, for John, running his own business were inevitable.

Moving to the Island from the mainland 10 years ago was an easy choice; the affordability, the lack of traffic, the easy access to Vancouver & Victoria, and the incredible

natural beauty were hard to argue with. But the key thing that keeps John here is the incredible opportunity to elevate his lifestyle, both financially and personally, while living in one of the most beautiful places on the planet.

A respected, progressive voice in the industry with 10 years of high-volume transactions behind him, John leads his talented team guided by a strong work ethic, and a desire to leave the industry better than he found it. With an immense depth of experience and expertise and a deep commitment to professional development, John sees his role as an advisor and guide to both his team and his clients. 2017 brought many things to the surface, the most important of which was a desire to prioritize a sense of purpose in all aspects of his life, and the realization that life is too short to compromise his deepest held values. John’s appreciation and passion for the beautiful place he lives, and a deep love for his family, drives everything he does.