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S3E10: Isaac Holmgren (Marketing Strategy)
Manage episode 437522811 series 3335740
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Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIc
Great marketers think like business strategists.
They aim to understand the market and tilt their company's offering to resonate better.
They focus on the higher aims rather than maximizing efficiency (deliverables).
Isaac Holmgren is a wise marketer who gets it.
In this episode, he gives a master class on marketing strategy.
He's a few things he shares:
- Marketing is more than just promotion
- Marketers need practical skills (interviewing), not just empathy
- The best marketers are business strategists
- Efficiency shouldn't be the end goal—Focus on what's effective
- Taking naps is a great way to improve productivity and focus
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