#284: What You REALLY Need to Know About Paid Ads Before You Start

No BS Business School

Wondering if you’re ready to invest in paid ads for your business?
Megan Shields, CEO of ChimeHouse Media, joins me to break down everything you need to know about transitioning from organic marketing to paid advertising.
In this episode, we discuss how to recognize the right moment to start running ads, the common pitfalls that can drain your budget, and how ads can become your secret weapon for building a strong email list.

Megan shares her expertise on why paid ads aren’t a one-size-fits-all solution and how to avoid the rookie mistakes that could cost you. We also dive into the ways ads can help you fast-track your audience growth and ensure you’re setting yourself up for success—without wasting precious dollars.

If you’re on the fence about paid ads or looking for ways to scale your business and boost your email list, this episode is packed with actionable insights that will guide your next move.

In this episode, you’ll learn:

• How to know when it’s the right time to move to paid ads
• The biggest mistakes people make when starting out with paid advertising
• How ads can help you build your email list and grow your audience
• Why paid ads aren’t a “set it and forget it” strategy
• Megan’s top tips for getting the most out of your ad budget

Grab your notebook, hit play, and get ready to dive deep into the world of paid ads with Megan Shields!

Resources mentioned:

Learn more about the Sprint Course Collective here!

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