Kobe Bryant Estate Departs Nike And Nike’s New Refurbished Program

Nice Kicks Podcast

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3y ago 33:01

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Kobe Bryant Estate Departs Nike

Vanessa Bryant And The Bryant Estate Have Parted Ways With Nike As Kobe Post Retirement Contract Expired On Tuesday, April 13th. The Bryant Estate Has Cited Frustrations With Nike’s Release Strategy With Kobe’s Signature Line Including Availability To Consumers And Lack Of Focus On Kids Sizes. Since Then Nike And Vanessa Bryant Have Released Statements In Regards To The Expired Contract Negotiations Since News Broke. In Addition, The Bryant Estate Has Filed 13 Separate Trademarks Since Kobe’s Passing.

Nike’s Refurbished Circularity Model

Later In The Episode, We Discuss Nike’s New Refurbished Program Focusing On Their “Move To Zero” Campaign. The New Program Looks To “Extend The Life Of Eligible Products By Taking Like-new, Gently Worn, And Slightly Imperfect Kicks, Refurbishing Them By Hand And Offering Them To You At Select Nike Factory, Nike Unite, And Nike Community Stores. The Program Has Rolled Out To Over 15 Nike Stores Thus Far And Looks To Continue To Expand In The Future”. Nike Is Looking To Reduce Their Environmental Impact While Extending The Life Of Products That May Be Otherwise Stored Elsewhere.

Vanessa Bryant, Kobe Bryant estate elect not to renew partnership with Nike By Nick DePaula:

https://www.espn.com/nba/story/_/id/31293033/vanessa-bryant-kobe-bryant-estate-elect-not-renew-partnership-nike

Nike Brings New Life to Sneakers with its Refurbished Program By Luis Torres:

https://www.nicekicks.com/nike-refurbished-program-circularity-model/

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Julian Gray (@julianthegray) | Matt Halfhill (@matt.halfhill) | Gabe Oshin (@nicekicksgabe)

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