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Вміст надано Never Ending Stories. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Never Ending Stories або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Teaser // NES 042: ROLLING THUNDER '76
Manage episode 446490515 series 3610165
Вміст надано Never Ending Stories. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Never Ending Stories або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE
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117 епізодів
Manage episode 446490515 series 3610165
Вміст надано Never Ending Stories. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Never Ending Stories або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE
…
continue reading
Hosted on Acast. See acast.com/privacy for more information.
117 епізодів
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×SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
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1 SHELTER FROM THE STORM with the Bob Dylan Center's Steve Jenkins & Doug Keith 1:00:05
1:00:05
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Ian speaks to the Bob Dylan Center's Steve Jenkins and musician Doug Keith about their recent SHELTER FROM THE STORM concert celebrating the 50th anniversary of Blood on the Tracks . Hosted on Acast. See acast.com/privacy for more information.
Ian and Steve debrief on Timothée Chalamet's performances of "Tomorrow Is a Long Time" (!), "Outlaw Blues" (!!), and "Three Angels" (!!??!?!) on Saturday Night Live. SUBSCRIBE TO NEVER ENDING STORIES ON PATREON Hosted on Acast. See acast.com/privacy for more information.
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1 🔓 Unlocked // NES 028: TOAD'S REVENGE 1:23:26
1:23:26
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Like what you hear? SUBSCRIBE TO NEVER ENDING STORIES NOW FOR ACCESS TO ALL EPISODES AND BOOTLEGS ~ January 12th, 1990 Toad's Place New Haven, CT The Players Bob Dylan: vocals, guitar, harp GE Smith: guitar Christopher Parker: drums Tony Garnier: bass Hosted on Acast. See acast.com/privacy for more information.…
Steven offers a brief eulogy for Gath Hudson, who passed away today at the age of 87. Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
SUBSCRIBE NOW FOR FULL ACCESS TO ALL EPISODES AND MORE Hosted on Acast. See acast.com/privacy for more information.
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1 🔓 Unlocked // NES 024: THE COMPLETE BUDOKAN + Charlotte '78 1:59:33
1:59:33
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Like what you hear? SUBSCRIBE TO NEVER ENDING STORIES NOW FOR ACCESS TO ALL EPISODES AND BOOTLEGS ~ With the huge new set dropping tomorrow, we're hitting both The Complete Budokan and a bonkers Charlotte show from the end of the same year. It's 1978 up in this bitch. The Players Bob Dylan: vocals, guitar, harp Billy Cross: guitar Alan Pasqua: keyboards Steven Soles: guitar David Mansfield: violin, mandolin Steve Douglas: horns Jerry Scheff: bass Bobbye Hall: percussion Ian Wallace: drums Helena Springs: vocals Jo Ann Harris: vocals Carolyn Dennis: vocals Hosted on Acast. See acast.com/privacy for more information.…
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