Boosting Your Business With Customer Segmentation, Part 2
Manage episode 407383678 series 3560876
In part two of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss how to increase the percentage of "whales" or valuable customers for a business. There are three ways to do this: acquire more whales, retain current whales, or turn "minnows" into whales.
For reference from this episode:
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