Clinical Research of Natural Products with Sarah Burden

Natural Products Marketer Podcast

Join us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her passion for natural remedies. Sarah delves into the significance of proving the efficacy of natural products through human clinical trials, shedding light on how these rigorous tests can win over skeptics and secure credibility within the medical community.
We also tackle the complexities of quality control, exploring the meticulous art of clinical research for dietary supplements. Sarah discusses the hurdles of manufacturing placebos for products like greens powders and tinctures, and how creative problem-solving ensures these placebos remain inactive. With insights drawn from Dr. Greger's "How Not to Age," we guide listeners on identifying trustworthy supplements, emphasizing the importance of scrutinizing labels and certifications to avoid the pitfalls of inauthentic products sold on platforms like Amazon.
As we venture into marketing strategies within the supplement industry, Sarah shares innovative approaches that harness customer feedback to drive engagement. Learn how capturing user-generated content during product trials can transform participants into brand advocates, while third-party certifications combat counterfeiting and ensure consumer protection. With Sarah's infectious enthusiasm and deep insights, this episode promises to equip you with valuable knowledge and a fresh perspective on the ever-evolving world of natural products.

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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Розділи

1. Research and Testing in Natural Products (00:00:00)

2. Quality Control in Dietary Supplements (00:15:22)

3. Consumer Protection in Supplement Industry (00:19:01)

4. Marketing Strategies and Trials in Supplements (00:25:59)

5. Marketing Tips for Natural Products (00:30:55)