AUM - The Biggest Lie Operators Will Tell You | Ep. 530

Multifamily Investing Made Simple

Here is the biggest lie that operators will tell you. AUM. Assets under management.
We always hear operators stretch, twist, expand, and contort this number in every single way possible. It's an important metric for us. It's the total market value of our assets that we manage.
But here's the tricky part... the definition, the very formula to get your AUM, changes person by person. So one operator's AUM may look very different than another's, based on how they're valuing their assets.
And because of this lack of uniformed definition, many operators will take advantage of you by inflating their AUM stats.
In most cases, operators that do this... aren't technically doing anything illegal... but it's definitely questionable, and sets a bad example for their transparency.
A lot of new investors and operators fall prey to this tactic, they want to seem legit, so they will boast HUGE AUM numbers.
The only way to weed your way through these kind of operators... is to simply ask more questions. What questions exactly?
Find out on this week's episode of Multifamily Investing Made Simple, In Under 10 Minutes!

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