All About Thought Leader Liaison

MSL Talk

This weeks guest is Jim Hahn, Senior Business Director, Thought Leader Engagement at EMD Serono who discusses the role of the Thought Leader Liaison and how it fits into the pharma world.

This weeks guest is Jim Hahn, Senior Business Director, Thought Leader Engagement at EMD Serono who discusses the role of the Thought Leader Liaison and how it fits into the pharma world.

This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery (dot) com.

In this episode, Jim discusses…

👉 The role of the Thought Leader Liaison (TLL) and how it fits into an organization (as it relates to medical affairs and commercial)? 👉 The strategic objectives for TLLs 👉 How TLLs are evaluated (metrics or key performance indicators) 👉 How TLLs collaborate with MSLs, and what are the most effective ways for these roles to work together to engage KOLs and other key stakeholders 👉 What are the key skills, competencies and backgrounds that make for a successful TLL

The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.

MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.

#msl #medicalaffairs #medicalscienceliaison #thoughtleaderliaison #careers

(0:00) Introduction and welcome to Jim Hahn (2:06) Defining and understanding the role of a thought leader liaison (5:58) Background and qualifications for becoming a thought leader liaison (7:42) Strategic objectives for thought leader liaisons and TLL teams (9:07) The synergy and collaboration between TLLs and MSLs (14:25) Addressing potential conflicts and the importance of communication (18:58) TLL engagement strategies and healthcare professional access (21:08) Variability in the TLL role across different therapeutic areas (23:17) Key hiring considerations for thought leader liaison roles (24:24) The significance of face-to-face interactions in the industry (25:07) Discussing the impact of AI on MSL and sales roles (26:43) Predictions for the future of field interactions in pharma (28:01) The changing landscape for thought leaders and influencers (28:39) Closing thoughts and thanks to Jim Hahn