The Value of Social Listening for MSL Success

MSL Talk

My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.

This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.

Learn….

👉 How successful MSLs are going about social listening 👉 What social channels are most viable right now and where should MSLs be “listening 👉 What is the structure (for lack of a better word) an MSL could follow for social listening 👉 What types of key insights might an MSL learn about their KOLs through social listening 👉 How social listening can play a part in conference preparation and strategy

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.

(0:00) Introduction of guests Vandana Grover and Steve Tomich (0:52) Sponsor: Medical Watch (1:36) Guest introductions and importance of social listening for MSLs (5:17) Relevant social media channels and structure for MSLs' social listening (9:33) Tools for social listening and engaging with KOLs (11:12) Insights and conference preparation through social listening (14:25) Compliance and sentiment analysis in social listening (17:19) Benefits of consistent social listening for MSLs (24:27) Global platforms and patient community engagement (26:28) Balancing social listening with MSL responsibilities (27:41) Practical tips for social listening implementation (28:37) Appreciation and sponsor mention (Medical Watch) (28:59) Closing remarks and call to action