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222. The Value of Social Listening for MSL Success
Manage episode 439127941 series 3560867
Вміст надано Tom Caravela. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tom Caravela або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.
This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.
Learn….
How successful MSLs are going about social listening
What social channels are most viable right now and where should MSLs be “listening
What is the structure (for lack of a better word) an MSL could follow for social listening
What types of key insights might an MSL learn about their KOLs through social listening
How social listening can play a part in conference preparation and strategy
The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.
MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.
#msl #medicalaffairs #medicalscienceliaison #msltalk #sociallistening
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