Demystifying and Unpacking Omnichannel Engagement

MSL Talk

In this week’s episode, Donnie Wooten, PharmD, Head of Global Field Medical Excellence at Organon and Kelly Lo, Global Field Medical Excellence at Amgen discuss the Demystifying and Unpacking of Omnichannel engagement.

Learn more about…

👉 How Omnichannel is currently being adopted and embraced
👉 What’s working and what’s going well with omnichannel strategies?
👉 What’s not going well, what are MSLs struggling with when it comes to Omnichannel
👉 The importance of executive buy in with Omnichannel
👉 Is Omnichannel living up to the hype

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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role, as well as anyone interested in hearing good industry conversation and medical affairs discussions.

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(0:00) Introduction of guests Donnie Wooten and Kelly Lowe (1:15) Greetings and episode topic introduction (1:47) Introductions of Kelly Lo and Donnie Wooten (3:03) Evolution and current status of omnichannel in medical affairs (5:32) Key elements and executive buy-in for successful omnichannel strategy (7:55) Integration of different channels in omnichannel (10:46) Future potential of omnichannel engagement (15:44) Challenges in omnichannel: company strategy vs MSL execution (22:21) Regulatory considerations in omnichannel (23:31) AI's impact on the future of omnichannel (26:54) Advice for MSLs on engaging with omnichannel (29:15) The role of business acumen for MSLs (30:23) Closing remarks (30:37) Sponsor: Mass West conference information (31:04) Outro and call to action