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In-depth Conversations with Digital Marketing Expert Rachel Southcott
Manage episode 415622527 series 2999928
Вміст надано Ash Borland. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ash Borland або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of the Mortgage Mavericks podcast, host Ash Borland is joined by recurring guest Rachel Southcott, a digital marketing expert with a focus on the financial sector.
Ash and Rachel discuss the evolution of Rachel's journey in marketing, including her recent rebranding of Direco Marketing to the Financial Marketer.
They delve into the importance of SEO, the potential impact of AI on it, and Rachel's renewed focus on SEO to continue generating leads.
They also discuss the significance of consistent social media presence, the techniques of efficient lead generation, and the common challenges faced by marketers and other professionals when it comes to prioritising time and managing results from their own marketing strategies.
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