105: Why You Should STOP Creating New Email Copy

More Than Social Podcast

Learn why you should stop creating new email copy. We discuss the differences between email newsletters and sequences, clarifying their roles in your strategy. Then, we highlight common entrepreneurial pitfalls in email marketing and emphasize the significance of open rates and click-through rates for campaign effectiveness. I cover: Distinguishing the Difference: Email Newsletters vs. Email Sequences First, we talk about the fundamental distinctions between email newsletters and email sequences, shedding light on their unique roles in your marketing strategy. Email Marketing Pitfalls to Avoid Discover the biggest mistakes entrepreneurs make in email marketing, pinpointing areas where improvement is crucial to success. Leveraging Data for Email Content Excellence Explore using your email data effectively to shape and enhance your email content creation. Deciphering Open Rates We talk about open rates, explaining their significance and how they impact your email campaigns. Click Rates and User Engagement We learn about click-through rates, highlighting their role in measuring user engagement and interaction with your emails. We talk about:

• [1:00] The listener question that sparked this topic
• [1:35] The difference between email newsletters and email sequences
• [3:30] Where entrepreneurs are making a mistake in email marketing
• [4:35] Using your data to influence your email content creation
• [5:40] Understanding open rates
• [6:35] Understanding click rates
• [8:00] My email marketing guide

Resources mentioned in this episode:

• Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

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