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Вміст надано Mintel Little Conversation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mintel Little Conversation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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How AI is supercharging market research and innovation
Manage episode 422846796 series 2519658
Вміст надано Mintel Little Conversation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mintel Little Conversation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.
Timestamps:
(00:00) Intro
(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI
(11:42) Risks of adopting new technology earlier than planned
(13:13) How should businesses devise an AI strategy
(19:40) Use cases and how AI supercharges experts in market research
(26:58) Using AI to create better models and analysis
(33:03) Evolution of AI in market research in the near future
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
Ben Arnold, Global Head of Data Science, Mintel.
Jason Thomson, SVP of Innovation, Mintel.
154 епізодів
Поширити
Manage episode 422846796 series 2519658
Вміст надано Mintel Little Conversation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mintel Little Conversation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.
Timestamps:
(00:00) Intro
(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI
(11:42) Risks of adopting new technology earlier than planned
(13:13) How should businesses devise an AI strategy
(19:40) Use cases and how AI supercharges experts in market research
(26:58) Using AI to create better models and analysis
(33:03) Evolution of AI in market research in the near future
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
Ben Arnold, Global Head of Data Science, Mintel.
Jason Thomson, SVP of Innovation, Mintel.
154 епізодів
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