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Effective Marketing Strategies: Insights from Sara Nay | EP254
Manage episode 431753443 series 2898599
Вміст надано Donna Eade. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Donna Eade або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of Mindset & Action, Sara Nay, COO of Duct Tape Marketing, shares her insights on effective marketing strategies for small businesses. Sara emphasises the importance of focusing on meaningful metrics like engagement and conversions rather than vanity figures to achieve sustainable growth. She highlights the value of short-form videos, authentic storytelling, and a diversified approach to marketing across multiple channels. Sara also discusses the necessity of consistent marketing efforts, even during busy times, and recommends scheduling and batching content to maintain a steady online presence. Leveraging AI tools to repurpose content efficiently is another key strategy she advocates for solopreneurs.
Sara shares valuable lessons from her experience of growing a small, nimble team to a more established company. She underscores the importance of hiring for cultural and values fit to ensure team cohesion and alignment with the company’s mission and vision. By diversifying marketing channels, focusing on meaningful metrics, and maintaining consistent efforts, businesses can avoid dry spells and achieve sustainable growth.
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Розділи
1. Marketing (00:00:00)
2. Marketing Metrics and Trends (00:12:05)
3. Diversifying Marketing Channels for Growth (00:18:09)
278 епізодів
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