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How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter
Manage episode 374509533 series 3466622
Вміст надано Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat.
In this episode, he shares his thoughts on marketing attribution, how to think of multi-touch attribution (MTA), and he shares the BEATS framework (which I highly recommend) for making sense of all the different measurement methods.
And stick around to the very end - Ben shares something you'll want to take advantage of!
Links from the show:
- Ben Dutter on LinkedIn
- Power Digital
- The story behind saving a client $6M in wasted ad spend
- Sigil Stone Publishing (for the tabletop roleplaying game fans)
- BEATS framework
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