Episode 7: Journey of Twin DJs in the Entertainment Industry: Challenges, Strategies, and Community Support | Eps 7

Mauricio Mejia LIVE

In an episode of Mauricio Mejia Live, twin DJs Carlos and Beto from the Bay Area share their unique entrepreneurial journey in the music industry. Initially from a construction background, the twins discuss their transition to DJing and their subsequent growth, influenced heavily by their father and mentors. They discuss overcoming challenges such as the Covid-19 pandemic by reevaluating their approaches. Comprehending the business aspect of the industry besides the creative side has been an important part of their journey, with aspirations of diversifying into real estate and owning a record label. The twins also share their experiences navigating promoter relationships, sponsorships, and relate to their experiences often feeling like outsiders. They stressed the significance of understanding venue owners and using industry-specific jargon to establish credibility. Drawing from their Latino heritage, the duo underscores the importance of community support, advocating for helping others without expecting anything in return, a value instilled in them by their family. They also introduce their stage names, OTEB and SOLRAC, which are their real names spelled backward, and invite listener engagement over social media. Looking forward to 2024, they remain optimistic about future joint ventures, while underscoring the importance of a strong work ethic and professional conduct.

00:00 Introduction and Guest Arrival

01:10 The Journey Begins: Early Life and Family Influence

05:11 Entering the Music Industry: First Steps and Challenges

08:15 The Turning Point: Meeting Carlos Santana

12:16 Expanding Horizons: From Local to Global

21:37 The Grind: Music Production and the Pursuit of Success

32:49 Mentorship and Learning in the Industry

34:23 Introduction and Early Career

34:35 Influences and Mentors

35:09 Building a DJ Career

35:57 Collaborations and Partnerships

36:41 Understanding the Audience

38:19 Challenges and Distractions in the Industry

39:26 The Importance of Business Partnerships

41:48 Adapting to Changes and Future Plans

44:18 Long-term Goals and Aspirations

50:30 Impact of COVID-19 on the Industry

01:01:16 The Power of Helping Others and Final Thoughts
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