))
Mastering the Machine with Frank Lamb | Strategies for Automation, Technology and Entrepreneurship
»
#13: Automation Marketing Tips with Emily Merritt of Clearlead Marketing
Manage episode 522249456 series 3676809
Вміст надано Frank Lamb, Automation Business Consultant & Trainer, Frank Lamb, and Automation Business Consultant. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Frank Lamb, Automation Business Consultant & Trainer, Frank Lamb, and Automation Business Consultant або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
How does marketing work for industrial system integrators? Emily Merritt of Clearlead Marketing discusses the ins and outs of marketing for companies and service providers in industrial automation.
TAKEAWAYS
Current projects (01:00 – 2:10)
What Emily and Clearlead have been working on since OT SCADA CON this Summer
How Emily got started in marketing (2:30 – 8:40)
From technical writing and data analysis to the study of marketing in system integration. How experiments form the marketing message. How she met her first system integrator client.
Service marketing (8:40 – 16:35)
The niche of industrial automation services. How does the initial message get created? Are potential customers responding to the message? How does marketing make sense for small companies? Booking appointments is different than creating a quality message.
Working with customers to create Linked In content (18:15 – 21:20)
Marketing requires effort from the customer. Some of the things that are required in creating a marketing campaign and message.
Newsletters and e-mail lists (21:20 - 28:00)
How to communicate with potential customers. Reuse of content, using AI. Should these be outsourced?
There’s no wrong way to market (28:15-31:30)
Try different methods, all methods have effects. Make sure you have a call to action!
How this podcast evolved and whether I should have a newsletter (31:30-35:00)
Emily’s advice on what to put in a newsletter. Is everything promotional and all content a marketing tool? Will it enhance the chances of making a sale? Is it good “bait”?
Links mentioned in this episode
Automation Consulting, LLC, www.automationllc.com, https://www.linkedin.com/in/emilymerritt-clearlead-marketing/, https://clearleadmarketing.com/, youtube.com/@Clearlead
CONNECT WITH FRANK
Website: https://www.automationllc.com
Facebook: @AutomationConsultingLlc/
LinkedIn: @company/automation-consulting-llc
YouTube: @automationllc
14 епізодів
Поширити
