It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Вміст надано MarTech Talk and Podcast by Idea Grove. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MarTech Talk and Podcast by Idea Grove або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Inbound PR with Iliyana Stareva
Manage episode 217268970 series 2446965
Вміст надано MarTech Talk and Podcast by Idea Grove. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MarTech Talk and Podcast by Idea Grove або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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Manage episode 217268970 series 2446965
Вміст надано MarTech Talk and Podcast by Idea Grove. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією MarTech Talk and Podcast by Idea Grove або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Iliyana Stareva discusses her book "Inbound PR", and how to leverage inbound tactics in PR programs. We'll cover the following topics. What is Inbound PR? What prevents PR firms from embracing inbound? PR Agencies need to evolve the way the communicate. How do you get started with inbound? Have you seen a trend in using paid ads to draw attention media placements? Will HubSpot add PR integration into their platform? How do you make an integrated pitch as a PR firm?
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Схожі до MarTech Talk with Scott Baradell
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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