Smart Micro Mobility and the Importance of Managing Risk Through Data with Rob Mackethan

Marketplace Risk Platform Podcast

In the latest episode of the Platform Podcast, Elle Tucker is joined by Rob MacKethan, VP of Insurance and Risk Management at Lime, to discuss his journey into the world of micro mobility and talk about Lime, where Rob is the first official Risk Manager. Rob shares how the pandemic affected their business and how proper risk management protocols help drive a business forward, even in the midst of a crisis like COVID-19. In this lively conversation, he goes on to tell Elle about importance of understanding and managing risk through data, and speculates about the future of smart mobility companies like Lime.