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Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
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19 | Thought Leadership 101: 4 Tips to a Powerful Viewpoint
Manage episode 384971795 series 3490953
Вміст надано Austin Kapur of Plum & Parcel and Austin Kapur of Plum. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Austin Kapur of Plum & Parcel and Austin Kapur of Plum або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
What comes to mind when you hear ‘thought leadership’? Beyond overused business jargon?
Can you think of someone you look up to who has a powerful viewpoint on a particular topic?
Have you ever consumed a piece of content by a subject matter expert, and aligned yourself and your actions with theirs because you were compelled or moved by their message?
Maybe you have a powerful viewpoint on a particular topic that you haven’t cracked the code on exactly how to share. Like… “How to live a more sustainable life in the way you eat, shop or dress” …. or, “How to ethically apply AI tools in your business + the 5 you should get started with today.”
Maybe, you’re uncomfortable calling yourself a thought leader, and don’t know which channel or medium is appropriate to share your viewpoint or message.
Well friend, I’m unpacking this all important aspect of your marketing + communications strategy that often gets overlooked and overshadowed– in favor of media relations, social media marketing or guest podcasting.
Because you may be surprised that all of these PR tactics should start with building your thought leadership platform!
Get ready... here are 4 easy tips towards a powerful and purposeful viewpoint + how to share your viewpoint with the world. Let's dig in!
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