How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data

Marketing Technology Podcast by Marketing Guys

Вміст надано Marketing Guys. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Guys або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2y ago 20:28

MP3•Головна епізоду

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode!

In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.

Topics we discuss:

Why use a CDP?
How to start using a CDP
Advantages and disadvantages of CDPs
Examples of use cases
When not to use a CDP

LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/

Website Treasure Data: https://www.treasuredata.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

112 епізодів

#Tech #Business #Marketing #Marketing Guys