Let's Talk about Your Client Journey

Marketing Sucks

How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it.

This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored.

Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

• How to keep people on your page and engaged as they learn about your brand
• The most effective ways to leverage testimonials and user-generated content to get people ready to buy
• How to create a sense of urgency (without being sleazy or slimy!)

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Timestamps:‌ ‌

00:11 Intro

00:50 The Unaware stage

02:45 The Problem-Aware stage

03:50 The Solution-Aware stage

05:41 The Product-Aware stage

06:52 The Ready-to-Buy stage

08:50 Recap

09:37 Your action item

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Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency