Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Вміст надано Marketing Semplice® and Francesco Bersani e Alessio Beltrami. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Semplice® and Francesco Bersani e Alessio Beltrami або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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#126 | 6 Tecniche di Persuasione usate da Booking.com
Manage episode 373251742 series 1094419
Вміст надано Marketing Semplice® and Francesco Bersani e Alessio Beltrami. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Semplice® and Francesco Bersani e Alessio Beltrami або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
VIDEO dell'episodio: https://youtu.be/mIaUcO1qtMw
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
…
continue reading
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
150 епізодів
Поширити
Manage episode 373251742 series 1094419
Вміст надано Marketing Semplice® and Francesco Bersani e Alessio Beltrami. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Semplice® and Francesco Bersani e Alessio Beltrami або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
VIDEO dell'episodio: https://youtu.be/mIaUcO1qtMw
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
…
continue reading
IN QUESTO EPISODIO:
Persuadere i clienti ad acquistare prodotti e servizi è la sfida di tutti i giorni di ogni azienda. Conoscere i principi - fissi e duraturi - della persuasione è fondamentale sia per usarli a proprio vantaggio, sia per proteggersi da chi li usa contro di noi.
In questo episodio trovi 6 tecniche usate da Booking.com ed i principi di persuasione di Robert Cialdini.
Le 6 Tecniche di Booking:
✅ Urgenza
✅ Scarsità
✅ Riprova sociale
✅ Contrasto
✅ Fidelizzazione
✅ Riduzione Rischi
Le armi della persuasione:
✅ Scarsità
✅ Reciprocità
✅ Impegno e coerenza
✅ Riprova sociale
✅ Simpatia
✅ Autorità
➡ MAPPA MENTALE
https://www.mindmeister.com/map/2754840521
➡ EPISODIO 70 Podcast Marketing Semplice®
https://open.spotify.com/episode/0UfVkNZXhwDkfThZCmWV4B
Buon ascolto.
➡ ISCRIVITI ALLE LIVE DEL PODCAST
https://marketingsemplice.it/live/
➡ ISCRIVITI ALLA NEWSLETTER GRATUITA
https://marketingsemplice.it/newsletter/
➡ TRAINING GRATUITO SUI FUNNEL
https://www.funnelsemplice.it/webinar/
➡ GRUPPO FACEBOOK
https://www.facebook.com/groups/marketing.semplice
➡ GUIDA WEBINAR FUNNEL
https://www.marketingsemplice.it/blog/guida-webinar-funnel
ISCRIVITI AL CANALE YOUTUBE
https://www.youtube.com/c/MarketingsempliceItalia
VISITA IL MIO BLOG
https://www.marketingsemplice.it/blog/
RISORSE GRATUITE
SEGUI MARKETING SEMPLICE
>> Gruppo Facebook: http://bit.ly/gruppofb-marketingsemplice
>> Pagina Facebook: http://bit.ly/pagina-facebook-marketingsemplice
>> Twitter: https://twitter.com/mktsemplice
>> Linkedin: https://www.linkedin.com/company/marketing-semplice/
>> YouTube: https://www.youtube.com/c/MarketingsempliceItalia/
PROFILI SOCIAL CONDUTTORE:
Linkedin: http://bit.ly/linkedin-francescobersani
Instagram: http://bit.ly/instagram-fbersani
Facebook: https://www.facebook.com/frabers/
150 епізодів
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Схожі до Marketing Semplice® - Podcast
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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