Peter Caputa's Survey-Driven Content Strategy

Marketing Powerups

One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.

That’s the power of data-driven driven reports powered by surveys.

It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.

Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.

In this Marketing Powerups episode, you’ll learn:

• How a survey-driven content can fuel your marketing strategy.
• How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.
• How Peter and the DataBox team created the 2023 State of Business Reporting.
• How dedicating time to learn things outside of your function can help accelerate your career.

Free powerups cheatsheet

Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021

Sponsored Powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Peter Caputa

Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.

🕰️ Timestamps and transcript

• [00:01:16] Using Proprietary Data Through Surveys for Content Marketing
• [00:09:11] Crowdsourcing Research to Create Hard-to-Copy Content: A Strategy for Growth
• [00:13:02] Peter Caputa: How Agencies Can Benefit from Surveys and Collaborating with Partners
• [00:16:06] 42 Agency: Helping Companies Build High-Efficiency Revenue Engines
• [00:16:49] The Process of Creating Databox's Comprehensive Reports
• [00:22:30] Is the increased monitoring and reporting of marketing activities a double-edged sword?
• [00:29:36] The Marketing Pendulum: Finding the Balance Between Creativity and Measurability
• [00:30:39] Peter Caputa on Martech Benchmarking and Career Journey
• [00:35:19] Invest in Yourself to Accelerate Your Career Growth
• [00:38:08] The Importance of Online Publishing for Personal and Professional Growth
• [00:43:10] Peter Caputa, CEO of Databox, Shares Career Growth and Data Insights
• [00:44:41] Peter Boyd shares insights on SaaS Marketing and Customer Journey

✨ Useful links

• 👨🏽‍💻 Databox website
• 🔖 2023 State of Business Reporting
• 📮 Marketing is the most measured function.
• 🔗 Peter Caputa on LinkedIn
• 🐦 Peter Caputa on Twitter