How to Protect Your Content + Negotiate Collaboration Contracts | Casey Handy-Smith, Intellectual Property Lawyer

Marketing Happy Hour

Вміст надано Marketing Happy Hour. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Marketing Happy Hour або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

3M ago 28:07

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We're excited to introduce you to Intellectual Property Attorney Casey Handy-Smith. In this episode, Erica and Casey chat through essential tips to help influencers, content creators, entrepreneurs, and brands alike gain a better understanding of contracts and protect their brand(s) and IP (Intellectual Property). Casey outlines some of the red flags she often sees in creator contracts, how brands and creators can work together to negotiate mutually beneficial partnerships, and more.

About Casey Handy-Smith: Casey Handy-Smith is the founder and managing attorney of C. Handy Law, a business, entertainment, and intellectual property law firm that partners with creatives and entrepreneurs to protect their legacy, build a solid legal foundation, and negotiate their worth.

Casey has had the opportunity to serve as general counsel to 7 and 8-figure online businesses and negotiate lucrative contracts with companies including Meta, Universal Music Group, Proctor & Gamble, Paramount Pictures, Coca-Cola, and HarperCollins, among others, on behalf of clients.

Casey’s work has been recognized among peers, naming her a “2023 Texas Super Lawyers Rising Star” for her work in entertainment law. She is also recognized as a “Top 40 under 40” lawyer by The National Black Lawyers.

Follow Casey on Social: ⁠LinkedIn⁠ | ⁠Instagram⁠

Check out Casey's services: ⁠Contract Template Shop | chandylaw.com

Listen to Casey's podcast: The Contract Playbook

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#Business #Marketing #Cassie Palmer