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Increasing sales through marketing communications
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Manage episode 152500916 series 1061339
Вміст надано AEC Daily Corporation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією AEC Daily Corporation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Stephane Deschenes, Vice-President of Marketing for AEC Daily, speaks to building product manufacturers on how to increase sales though marketing communications. Advertising, education, CAD details, specifications, and BIM are all included in the ideal marketing communication plan. He provides tips on branding and communicating to architects, engineers and other construction professionals.
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