Six Essentials Of A Customer - First Strategy

Marketing Deep Dives by Denyse

This episode presents six essential components of a customer-first strategy applicable across various industries, focusing mainly on hospitality and consumer packaged goods (CPG). Denyse's core argument emphasises shifting from a return on investment (ROI) model to prioritising customer engagement and building relationships, even with potential future customers. She suggests leveraging user-generated content, prioritising value over price, fostering innovation and partnerships, understanding that loyalty is constantly earned, and facilitating open dialogue with customers via multiple channels. Denyse encourages proactive engagement and rapid response to customer needs to ensure sustained growth and customer satisfaction. She concludes with a call to action, encouraging readers to explore Denye's services and resources.