Ep 371 - Relevance Realization

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 371 - Relevance Realization

Kevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit, which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset.

Story Time (01:50):

• Julie loves her new Garmin watch -- though it's a little harsh on the data!
• Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite"
• Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories

In The News (16:24):

• Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' (https://www.builderonline.com)
• Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? (https://www.socialmediatoday.com)
• Google's search market share drops below 90% for the first time since 2015 (https://searchengineland.com)
• A Skeptical Supreme Court Weighs TikTok's Future in the U.S. (https://www.adweek.com)
• Household Growth Collapse Signals Future Demand Reset (https://www.thebuildersdaily.com)

Things We Love - Things We Hate (41:19):

• Beth loves transparent leaders, who involve their team members in conversations
• Julie read the book Hidden Valley Road, which was a fascinating read
• Kevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us

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