Ep 355: The Trend Is Now Our Friend

Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 355: The Trend Is Now Our Friend

Episode 355 kicks off with Kevin Oakley, Julie Jarnagin and Jackie Lipinski getting geared up for the Summit! They discuss mortgage rates, strategies for building elite teams and how AI might have an impact on insurance.
Story Time (1:43):

• Jackie recently used apps to plan and visualize different haircuts, and realized just how much apps can help people visualize and feel more comfortable with their decisions.
• Julie has been preparing her presentation for Summit, and has enjoyed thinking about things in different ways, and notes the power of taking notes and teaching others.
• Kevin talks mortgage rates, and how the news cycle is factoring into buyer sentiment. "The trend is now our friend" -- but financing is only going to solve one portion of our problem.

In The News (15:51):

• The Federal Reserve just cut interest rates by a half point. Here’s what that means for your wallet (https://www.cnbc.com/2024/09/18/federal-reserve-cuts-interest-rates-what-that-means-for-your-wallet.html)
• Crafting Success: Strategies for Building an Elite Online Sales Team (https://www.doyouconvert.com/blog/crafting-success-strategies-for-building-an-elite-online-sales-team/)
• AI risks making some people ‘uninsurable’, warns UK financial watchdog (https://www.ft.com/content/9f9d3a54-d08b-4d9c-a000-d50460f818dc)

Things We Love - Things We Hate (34:31):

• Jackie is not loving Amazon Fresh's "smart grocery carts".
• Julie has been finding YouTube "study with me" videos helpful and calming when she has to really focus on a task!
• Kevin is really excited about the giveaways at Summit he picked out, and cannot stand the word "just". Nothing is "just" anything.
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