Management Research: Strategic Management - Strategy as Positioning vs Strategy as Direction

Management Research

Вміст надано Yevgen Bogodistov. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Yevgen Bogodistov або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

8M ago 9:20

MP3•Головна епізоду

Welcome to my new #managementresearch #podcast episode!

Today, I discuss #strategy as #positioning and strategy as #direction. Suppose you want to be successful and have motivated personnel. In that case, you have to define your correct #corporate and #business strategy as positioning first - which industry are you competing in and how are you competing right now? Yet, it is not sufficient as people need a goal. So, you need to add your personnel a feeling of perspective - where you want to be in a few years and how you want to compete by then. This is called "strategy as direction".

In this episode, I elaborate on this topic and give imaginary and real examples from the #mci strategy.

Enjoy and share your ideas. By the way, how do you see our strategy? How do you see the strategy of your firm?

Best

Eugene (Yevgen)

100 епізодів

#MBA #Business #Yevgen Bogodistov